The Refinery

The Refinery was a work & social community for women in Austin, Texas where I coordinated all marketing strategies for our social media and website. I worked with content planning sites to coordinate all of our Instagram Posts as well as stories. I re-launched The Refined Life blog, as well as wrote copy for weekly posts.

 

Instagram Feed


On our Instagram I built brand awareness by sticking to our brand color themes and brand content. I continued to grow our community by creating relatable content and working with the Austin creative community.


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Instagram Stories


I created different Instagram Story Templates so that we would have consistent content and to build brand awareness. This story is an example of our Member Monday story. Every Monday we would feature a different member of our co-working space and talk to them about who they are, what they do, and why they love The Refinery. The Instagram Story would also direct our followers to our website to read the blog post about our featured member. Other Instagram Stories would include updates on our blog posts, upcoming events, event coverage, and everyday happenings at The Refinery.